Toehold partners with Amazon India for Shutterbug
Toehold provides educational and instructional photography content for club’s 50K+ members.
Toehold partners with Amazon India to create Shutterbug, a club to celebrate photography. As a leader in the promotion and learning of this activity, Toehold will provide its educational content and virtual learning resources to members of the platform. At present, this comprises a set of foundational videos on the essentials of photography, featuring Toehold’s Co-founder and CEO, and internationally reputed wildlife photographer Jayanth Sharma imparting highly engaging and practical lessons in photography. Through Shutterbug, Toehold will help enthusiasts learn photography, engage with experts, participate in contests, and ultimately create a community united in its appreciation for this powerful medium of expression.
As India’s numero-uno travel-and-photography company, Toehold offers the highest-quality photography-oriented education, travel, and equipment rental services. It is a leading provider of Photography Workshops, Photography Tours, Camera Rentals, Kids Events, and Personalised Vacations. Having already helped thousands discover the joy of travel and self-expression, Toehold is now set to introduce thousands of more Indians to the wonders of photography through Shutterbug. The company’s impressive roster of internationally renowned photography experts and their collective experience in photography education will be invaluable to Shutterbug’s members, empowering them to achieve their creative potential in photography.
Commenting on the association, Jayanth Sharma, CO-founder & CEO of Toehold said, “For us, this partnership is about two things – making the world more artistic and working with the amazing people at Amazon India to make this initiative a great success. As lovers of photography and the art of photography training, there’s nothing we at Toehold love more than the opportunity of supporting practitioners scale the summit of self-expression. By bringing photography to everyone, we intend to not only script the next chapter in the history of this great tradition but also be a part of its glorious future.”
Nadeem Karbhari, Category Leader–Consumer Electronics, Amazon India, added, “We have embarked on a mission to bring people together in pursuit of harnessing the power of photography as a medium of expression, and are pleased to have partnered with Toehold to this end. They are the leaders in the photography-training and mentoring space in India, and are confident that together, we can bring the delights of photography to a much larger demographic. We have some very exciting plans for the year and are looking forward to delivering unique experiences to our subscribers.”
In the first week of launch, Shutterbug already clocked more than 50,000 subscribers, and this response is likely to continue growing, driven by Shutterbug’s unique value proposition and the exciting opportunities that it can provide for enthusiasts. Subscribers will receive access to amazingly insightful and useful learning content from Toehold, as well as the chance to participate in events and contests.
This article appeared in Travel and Hospitality on 6 July 2018